Posts Tagged ‘youtube’
YouTube Goes After Local News, Attempts to Sign Newspaper, TV Partners – MediaBuyerPlanner
Posted by ddidier in advertising, videos Tuesday, 11 August 2009 11:02 No Comments
It seems as though YouTube is going after local video news much like Google has done with local print news. Where these two endavours deviate is that YouTube plans a revenue share with the participating news outlet. This makes me think that more news producers would be happy about such an arrangement, but it seems only about 200 of the nearly 25,000 news sources who were invited to participate actually have.
News is always branded with the originating source's watermark or brand in the corner. Seems like for the extra exposure one might get from being on the world's largest video sharing platform would outweigh the concern you would have about the viewer not being on your site to view it. I personally have never visited the video portion of the websites for my local news stations. This would give me a central location to find the news stories from any station within a 100 mile radius allowing me to choose those stories which appeal to me. I can create my own virtual news station - letting the content win, not the endless cliffhanging promos that the stations do making me wait till the end of the broadcast while consuming their commercials.
To me, it is important for local stations to embrace this new video service. The local broadcaster's "version 1" is not going to be perfect, but this will allow them to figure out how to re-purpose their news broadcasts for YouTube. Then, as their competition jumps on the new entrants have to go through the growing pains they have already endured. Right now only the early technology adopters are on YouTube News looking for stories. Develop your chops on them and then let your creation evolve into something that your mainstream customers can benefit from.
Seems like a no brainer to me. For the complete article, go for (more...)
More Marketers Use Social Media, Survey Says
Posted by ddidier in advertising, twitter Monday, 10 August 2009 14:48 No Comments
This Article from AdWeek shows the mainstream adoption of social media by client side marketers nationwide.
In a nutshell: 65% Of the professionals polled stated that search engine marketing through Google, Bing and others were the most effective new-media means of attracting customers. A smaller 59% thought their own web sites were the most effective means.
Email marketing received 45% of the respondents saying they use the platform for marketing. This is a lot lower than I think that it would be. No mention is made if this is a trend that is increasing/decreasing. I find that email marketing is a very effective means of reaching customers and staying top of mind.
As can be expected, of huge concern for those polled are the inability to prove return on investment (ROI). This is somewhat founded with FaceBook, Twitter and LinkedIn, but is not true when looking at Google AdWords. One of the benefits to using social media through the web is the ability to track. We use Bit.ly to gauge the effectiveness of a Twitter link and for each promotion that is web-only we have been known to slightly change what needs to be printed out and redeemed to gauge proper wording and promotional content. This takes smart marketing to track, but it definitely can be done.
Most used new-media websites for marketing
- Facebook - 74%
- Twitter - 65%
- YouTube - 65%
- LinkedIn - 60%
Read on for more information about where the monies came from to fund these new media trends. (more...)
Three Olives Vodka Video
Posted by ddidier in videos Wednesday, 15 July 2009 12:00 No Comments
For Three Olives Vodka in Orlando, Florida we chose to take a male-centered approach. Playing at Wall Street Plaza we created this video to highlight some of the shots you can create and focused on the core male demographic.
Men’s Divorce Law Firm Video
Posted by ddidier in videos Friday, 10 July 2009 18:00 No Comments
The look and design of this video was dictated by the partner of the law firm. Decidedly basic, the goal was to be hard-hitting with it's message both on the screen and through the voice over. John Millwater supplied the voice over and did a great job making it resonate and stay memorable.
1800 Tequila Video
Posted by ddidier in videos Thursday, 9 July 2009 11:45 No Comments
We worked to differentiate this video and make it very simple for customers to see and understand. In doing so we created a more energetic ad with a straightforward message.