Posts Tagged ‘video’
More film-makers exploiting digital out-of-home
Posted by ddidier in advertising Thursday, 9 July 2009 10:03 No Comments
click for screens.tv website
by SCREENS.tv staff
Interest is continuing to grow in the potential of digital out-of-home as a medium for public art, with Clear Channel Outdoor showcasing a new work in the U.S. and an international festival of short films scheduled for next month.
Clear Channel Outdoor has donated time on 86 of its digital billboards in the Los Angeles area to promote local film-maker Liz Goldwyn’s new short Underwater Ballet. Still images from the film will be accompanied by a Web address where it can be viewed in full.
More unusually, however, during the first week of May its Spectacolor HD screen in New York’s Times Square will also show the film in full twice an hour, with audio. Audio will be available via mobile phone.
Meanwhile, the Art by Chance international festival of short film on out-of-home screens is scheduled for 22 May.
Art by Chance
Research: animation holds attention longer
Posted by ddidier in advertising Wednesday, 8 July 2009 15:30 No Comments
Originally published on :03 March, 2009 18:12
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Research: animation holds attention longer
by SCREENS.tv staff
Animated digital signage holds viewers’ attention longer than static images, according to research conducted by media planning and buying agency Kinetic in the UK.
For the research, three different versions of a digital poster for a real brand were displayed at London Bridge railway station over 11 days: one static, one with text and illustration animated, and one where all the artwork was moving.
Adding animation of the text and pack shot increased viewing time by 30 percent, but “further animation does not necessarily lead to further engagement”, Kinetic said.
The research also suggested that frequently changing the advertising on an out-of-home screen is more effective than keeping the same creative on display permanently.
“A loop of advertisers attracts the most glances for the longest time, suggesting that a regular change in creative style and content keeps people interested,” said Kinetic, an out-of-home specialist half-owned by WPP.
Twice as many people viewed digital posters as looked at printed posters, according to the research, typically for 60 percent longer.
Titan Outdoor supplied the advertising locations, TruMedia via True Colours Distribution the camera-based audience-measurement system, and Grand Visual the creative work.
via Research: animation holds attention longer .
Orlando Venues Video
Posted by ddidier in videos Wednesday, 8 July 2009 12:00 No Comments
For Orlando Venues, who manage the Bob Carr Performing Arts Center, Leu Gardens, and the Orlando Arena we put together a very engaging advertisement highlighting acts to come.
MediaVision Video Transition
Posted by ddidier in videos Tuesday, 7 July 2009 22:00 No Comments
Though this video is quick and basic it took the team a while to complete it. The idea for the design came from the fact that we operate our own mini-network. We found this parallel novel and decided to use it in this brand transition.
MediaVision Promo Video
Posted by ddidier in videos Tuesday, 7 July 2009 19:00 No Comments
This was the first video created by Allen Ellis, our main video artist. He accurately included all of our benefit statements and did an outstanding job on the final result.