Posts Tagged ‘specials’
MediaVision July 2009 Newsletter
Posted by ddidier in Newsletter Thursday, 30 July 2009 09:00 No Comments
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 It has been a sweltering Summer, but our team has been hard at work pounding the pavement -making videos and adding some social networking capabilities to our sales mix. We are working with Wall Street Plaza on both their Twitter and Facebook presence and have acquired over 600 fans in 5 weeks! There is more in the works, and we will let you in on the details in a future newsletter. Of course if you need some assistance with your social media endeavors, let us know. |
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 Call To Action: A Must in Today's Economy
By Damon Didier Call to Action Pointers |
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 Chik-Fil-A's Giveaways, Stunts Lead to Sales
By Advertising Age ' News Want to boost sales? Test your customer's engagement by having them do outrageous things. Chik-Fil-A proves that using some grass-roots marketing and some zany ideas you can get your customers to bend over backwards. This article from AdAge.com does a great job of showing customer commitment in a way that many businesses can learn from. more... |
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| 'Tis the season for discounts. The economy has spurred every company out there to engage in discounting and price drops. We already offer a great price and value on our video screen advertisements but we think there's room for some other great offers.
To kick off our new social media offerings we would like to provide you with a $200 social media setup package. This would include Facebook, Twitter and LinkedIn setup. We will create a unique landing page for Facebook and background for Twitter for you. Let us take the hassel out of creating these pages. Call us at 1-888-85MEDIA (63342) or email us if you are interested. |
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Grilled Chicken Most Successful KFC Launch Ever – MediaBuyerPlanner
Posted by ddidier in advertising Monday, 20 July 2009 16:36 No Comments
Grilled Chicken Most Successful KFC Launch Ever - MediaBuyerPlanner.
I was one of the many that stood in line for free grilled chicken at KFC. Fueled as much by the novelty of the promotion as the hope for free food, I was greeted like most with an unusually long line and ill-prepared kitchen staff. After waiting for 10 minutes my 3 friends and I jumped the line and went to a "non-grilled chicken" register and paid for KFC's normal menu items. KFC was successful in getting my friends and I to walk through their door when we otherwise would not have gone.
Since that encounter I have been back to KFC 3 times. Had it not been for the promotion, it might be another one of the countless fast food restaurants that I pass by daily.
What most people who wrote about the fiasco forget is that the people waiting for free chicken were probably not regular KFC customers. Sure, the new grilled chicken is enticing to the current customers as well, but what this promotion did was encourage many new people to try their food.
Oprah of all people endorsed the deal.
When there is talk about customers being angry and walking out, I believe by and far that those were not "customers" but rather people who wanted something for free. When the next deal comes along, they'll be back. These were people they hoped to gain, and yes they gained less than they might have if executed perfectly, but they were by no means losing their core following. If you've taken a class in economics you know there is no such thing as free...there is an opportunity cost involved and that cost was time.
I think by all counts, even before reading this article that this was successful and would make KFC memorable in customers' eyes again. I encourage you to read the link to realize the success of this campaign.
Bundling Services Preserves Value and Offers Incentive
Posted by ddidier in advertising, small-business Thursday, 5 March 2009 17:05 No Comments
Making the Case for Bundling Services
We recently had a meeting with an Orlando, Florida based social networking company we are considering partnering with. While our services are non-competing, we still serve the same audience and seek the same customer. Both companies want to add value to our current service offerings to help entice sales. In a word, we are looking to bundle our services together.
It is my belief that people like things in a neat package they can understand. When it comes to a sale there are so many questions and concerns a customer has that rambling off a number of features leads to more confusion and lost sales. Using bundling gives the customer a complete package they can easily digest. In my experience the best salespeople are the ones that can accurately take a customers needs and provide a bundle that fulfills their needs. The features, which can be explained, are not the main focus - the problem resolution that the bundle represents is.
Starbucks: Bundling in Practice
Starbucks does not want to dilute the value they have created for their coffee. Considered "premium", if Starbucks was to lower the price and sell more latte's, they would dilute the perceived value of the coffee. It is not so easy to raise a price once it has been lowered. So, to help offset this, they turned to bundling their coffee products with some of their food products and created a value that way. Their new "pairings" enable them to maintain the margin and perceived value of their coffee and take a hit to the price of the breakfast item that is bundled with it. Customers end up spending more per transaction, but do not mind as they see a better combined overall value.
It also gives people an excuse for the guilt they feel for spending money at a Starbucks!
In advertising, and especially bathroom advertising, creating value added benefits for customers is a must. We have chosen to use our Mobile Advertising service as a free add-on to our primary offerings. Also, to display videos on our screens we have chosen to create videos at or near our cost so that the "ticket to entry" to get videos formatted for our screen is small.
Finally
When you have an opportunity, look for what offers you can bundle together for your customers. Take a couple complimentary services and combine them with a new overall price. Partner with other companies that are willing to work with you on your services as well. Sticking together is a key component to weathering out the troughs experienced in economies like today.
Call to Action – A Must in Today’s Economy
Posted by ddidier in advertising, small-business Wednesday, 4 March 2009 18:00 1 Comment
What is a Call to Action?
The online Business Dictionary defines a Call to Action as:
"Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as "Write Now,” "Call Now,” or (on Internet) "Click Here.” A retail advertisement or commercial without a call-to-action is considered incomplete and ineffective."
Well put. This is a valuable lesson we have learned - a customer is less likely to act on a product or service offering without a perceived constraint encouraging them to act on the promotion.
Call to Action Pointers
Early advertisements we created centered around a display of information and an explanation of the service or product. While this helped for brand awareness, it did little to spur a customer to act. This model is close to that of a typical TV commercial showing the latest wares from a consumer goods company. The key in this day and age is to encourage a sale by pushing the customer to make a decision.
Examples would include:
- Act now while supplies last
- First 50 customers get an additional 10% off
- This offer expires February 1st
- Join our mailing list to receive a free ebook on ...
Tracking Call to Action Effectiveness
Online tracking
While creating a sense of urgency is important, it is also important to gauge effectiveness. Google offers it's analytic tools with the ability to funnel through goals to determine if your online calls to action work. Watching what keywords bring customers to your site and judging the offers by click through is an excellent way to test online call to action effectiveness.
Email marketing
Try sending different marketing emails to customers with different promotions regarding different products. See which one has the greatest effect on your sales. Use this to move distressed inventory or to boost sales of poor selling services. Give away the "dogs" when customers purchase premium offerings. You are interested in "conversion" or the amount of sales you get off the total number of emails sent.
Constant contact (among others) helps you get your email campaign started and keeps track of who opens your email - getting more "funnel" information.
Traditional marketing
For traditional marketing campaigns there are a couple tricks to try. Some of our customers set up special toll-free phone numbers that relate to certain campaigns. You can get local phone numbers through a couple of different sources including Grand Central (though this will take some time).
Steering your customers to a particular website works as well. MediaVision has it's main landing page, however we also have a site at www.mediavisionfl.com/mediabuyers which is only meant for targeting media buyers. This way you can talk directly to the customer without the clutter a generic main page puts forth.
Our Mobile Advertising service is a great way to judge the effectiveness of an ad. Immediately when a customer is interested they text our server, giving us feedback on the time and the quantity of responses. Try it out: text scooter to 407-437-5178.
Finally, the easiest way to track is to ask. Asking every customer how they found out about you is a great way of finding out if your call to action efforts are working. The problem is having a systematic way of tracking such information and being consistent in your asking.
Finally
People today are looking for value. They are fickle when it comes to customer service - today the power of the dollar rules. Give them good reasons to buy from you and track what is working so you can put your efforts towards call to actions that work.
Flip a Coin and Win a Free Drink!
Posted by ddidier in events Saturday, 14 February 2009 08:00 No Comments
Flip n sip poster for Wall Street Cantina. Thursdays starting february 19th
I am a big fan of deals. For instance...Taco Bell's "Big Bell Box Meal" is bigger and cheaper than KFC's "Big Box Meal". Trust me, I have had both of them 4-5 times each. During the election I sought out free pizza, free Chick-fil-a, and free Shane Rib Shack with my "I Voted" sticker. In fact, the only thing good about this horrible economy is the avalance of deals you can get everywhere. Even Disney is in on the act.
So, when Wall Street Plaza came up with their Flip-N-Sip idea...I thought it was a really good one. The premise is simple:
- Order a drink (not sure if it will be off a special list or not)
- The bartender will flip a coin (it will be a real coin)
- Call the coin in the air
That's it! If you guess correctly Heads or Tails, the drink is FREE! If you're wrong, you have to pay. 50% Odds are better than what you get on most games in Vegas.
There are quarter drink specials (always wells) and other gimmicks at bars throughout Orlando. This idea is a lot more fun and will attract my attention when they launch February 19th.
It is going to be at the Wall Street Cantina Bar...and as the poster states, it goes on from 10PM until 2AM Thursdays.
I'm feeling lucky.
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