Digital signage solutions are spreading throughout the hotel industry, hotels are deploying dynamic signs from the lobby to the conference centre to the room. Discover how this new medium is engaging with customers and how it is also working for the hotel.

Hotels have taken technology that they used previously such as the "in house TV channels" that display your name on the screen as soon as you enter your room, to give customers more information about the hotel and surrounding area.

Hotels do not just use digital signage for advertising, they use it occasionally to improve the atmosphere of their lobbies, restaurants and hallways improving the guess's experience.

Up until recently placing a flat panel screen, much less than a network of digital signs simply wasn't cost effective. Screens were too expensive, too big and wore out too soon! However with the plasma/LCD revolution everything changed with the prices of screens tumbling down, making them comparable with the printing costs of static posters over the time of use.

How digital signage is used in business.

In bus and ferry terminals, as well as airports use digital signage to keep passengers up to date on arrivals and departures, whilst proving an advertising vehicle for shops and restaurants.

The retail sector uses digital signage to communicate the special offers, directing customers to other parts of the store and getting brand awareness across.

Casinos have used digital signage for use, creating a customer experience that is consistent to the ambience of the casino.

About the Author

Graham is an expert in outdoor digital signage, he also owns Europe's leading manufacturer of LCD enclosures. As well as protective outdoor digital signage, Graham also supplies the worlds digital signage integrators with weatherproof TV enclosures.

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