Posts Tagged ‘locations’
The Top Five Mistakes People Make When Investing In Outdoor Signage Solutions. by Graham Gallagher
Posted by ddidier in advertising, small-business Thursday, 16 July 2009 09:20 No Comments
When businesses invest in digital signage, they have to take a look at the entire solution before rushing in, this is what happened with Tesco's digital signage campaign, it was ill conceived and got mothballed before it had been rolled out to all the stores.
Tip 1 - Reducing the initial investment. Digital Signage can be expensive, so the best option is either to use a low cost solution such as a digital LCD poster, so that the market can be tested and evaluated. These low cost solutions can be placed in high "foot traffic" areas, were many people pass by during the day or night.
Tip 2 - Targeting the Wrong Audience. If you have a small number of locations, you could try a Digital interactive Display (DiD), these have motion sensors and activate when someone passed, encouraging them to interact. It also actives a webcam recording the people's reactions, ages and sex, whilst the onboard computer records what interests this group of visitors, such as products or log in details. This way you can target the marketing of your products to specific target groups. Having an ubber targeted audience is essential.
Tip 3 - When to update content? This is a big one, many advertising campaigns fail due to the fact that the content isn't updated often enough. One business model to copy is a restaurant who uses dynamic advertising, they target the early birds for lunch and dinner, then they market cocktails and specials to people whilst they are "waiting for a table" at peak times. Three types of content rotated throughout the day.
Tip 4 - Wrong location. When you site a sign, you must ensure that there are plenty of passing people for your campaign to work, without these people the project is dead before you start. Also make sure that if you are installing the unit in an un-manned area, that the relevant anti vandal protection is installed, because you don't want to have to keep coming back to replace a damaged display.
Tip 5 - Networked or Not? When you are considering a digital sign project, cost will be an issue, however you have to bear in mind that for an extra hundred bucks could mean that the sign is networked up rather than being a stand alone sign. Don't get me wrong, stand alone signs are fine when you only have 1 or 2, however this changes if you have 10 or more, due to the amount of man hours wasted uploading new content manually, rather than over the network.
About the Author
Graham is an expert in outdoor digital signage, he also owns Europe's leading manufacturer of LCD enclosures. As well as protective outdoor digital signage, Graham's range of LCD enclosures offers waterproof protection to standard TV's.
Flip a Coin and Win a Free Drink!
Posted by ddidier in events Saturday, 14 February 2009 08:00 No Comments
Flip n sip poster for Wall Street Cantina. Thursdays starting february 19th
I am a big fan of deals. For instance...Taco Bell's "Big Bell Box Meal" is bigger and cheaper than KFC's "Big Box Meal". Trust me, I have had both of them 4-5 times each. During the election I sought out free pizza, free Chick-fil-a, and free Shane Rib Shack with my "I Voted" sticker. In fact, the only thing good about this horrible economy is the avalance of deals you can get everywhere. Even Disney is in on the act.
So, when Wall Street Plaza came up with their Flip-N-Sip idea...I thought it was a really good one. The premise is simple:
- Order a drink (not sure if it will be off a special list or not)
- The bartender will flip a coin (it will be a real coin)
- Call the coin in the air
That's it! If you guess correctly Heads or Tails, the drink is FREE! If you're wrong, you have to pay. 50% Odds are better than what you get on most games in Vegas.
There are quarter drink specials (always wells) and other gimmicks at bars throughout Orlando. This idea is a lot more fun and will attract my attention when they launch February 19th.
It is going to be at the Wall Street Cantina Bar...and as the poster states, it goes on from 10PM until 2AM Thursdays.
I'm feeling lucky.
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Wall Street Plaza’s “Love Stinks” Valentine’s Day Street Party
Posted by ddidier in events Monday, 9 February 2009 22:49 No Comments
Celebrate Valentine's Day with Hundreds of Your Loneliest Friends at Wall Street Plaza
Wall Street Plaza's "Stupid Cupid" Valentine's Day Street Party
The world can seem awfully lonely sometimes. Bad economy, unemployment up to record levels, Starbucks closings - when does it end? For those of us that do not have someone special to weather through our economic hardships, Wall Street Plaza has graciously bestowed upon us their "Love Stinks" Valentine's Day Street Party. Instead of sitting at home and crying all night, you can join hundreds of the lonliest people in Orlando and drink party the night away.
If you bring a picture of you and that someone special somone who WAS special, you get free admission to each of their 8 bars. The picture will be put up on the wall of shame at One Eye'd Jacks for all to gawk at.
With their partnership with RedBull and Three Olives Vodka, they've put together a special shot called a Jaded Bomb for $5.00 that I'm sure will help you forget all about those lost loves in your life. Couple that with DJ Digital spinning on the main stage throughout the night and I'm sure your mind won't even wander onto thoughts of the romantic evening your ex is having with their new love!
The party starts at 6pm, but as usual, the crowd won't start getting there until 10pm or so. As long as the weather stays nice and warm, it's very possible you might meet that NEXT special someone...especially after a few of those Jaded Bombs!
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Available Orlando Advertising Locations – Feb 2009
Posted by ddidier in events Tuesday, 3 February 2009 17:12 No Comments
Monkey Bar, Waitiki 24,000 avg. views per month
Monkey Bar: Blending the comfort of the lounge scene with the sophistication of a classic martini bar, the MONKEY BAR is Wall Street's beautiful oasis in Downtown Orlando. Monkey Bar caters to a sophisticated crowd and often hosts parties and special events.
BAR: 4pm-2am | HAPPY HOUR: 4pm-7pm
Waitiki: WaiTiki? WaiNot! Indulge your senses in the mysteries of the South Pacific with a tropical tiki cocktail and the island-inspired delicacies of Waitiki - the coolest, retro-tiki lounge & cafe this side of paradise. Waitiki has an extremely active lunch crowd catering to downtown professionals and locals.
CAFE: 11am-11pm | BAR: 11am-2am | HAPPY HOUR: 4pm-7pm
Wall St. Cantina, Loaded Hog, One Eyed Jack's 27,000 avg. views per month
Wall St. Cantina: A longtime favorite for lunch, dinner & late night food, the Cantina serves up tasty fare that won't whack your wallet. Nominated for BEST OUTDOOR DINING, BEST AFTER-WORK BAR, and BEST MARGARITA by CITYSERACH ORLANDO. Cantina offers the most active lunch crowd of all the Wall Street locations.
CAFÉ: 11am-11pm | BAR: 11am-2am | HAPPY HOUR: 4pm-7pm
Loaded Hog: One of the coziest and best-loved bars in Orlando, the Loaded Hog is pure fun. Great live music venue Tuesday through Saturday.
The "Hog" attracts crowds evenings Tuesday through Saturday.
BAR: 11am-2am
One Eyed Jack's: Orlando's original party bar! You never know what will happen between these walls! Live Music Tuesday and Wednesday nights, Karaoke on Thursdays, DJ's every Fri and Sat.
BAR: 11am-2am
The Globe, Slingapours, Tuk Tuk Room 32,000 avg. views per month
The Globe: At night the patio begins to swell as people in the know hurry down to get their table for a true happy hour experience. The Globe has a large following on Thursday, Friday and Saturday nights.
BAR: 11am-2am
Slingapours: Slingapour's is a true club experience without the club attitude. With its indoor/outdoor bar and patio, leather couches and full menu including sushi, you'll find everything you are looking for.
Friday and Saturday nights Slingapour's is the most popular destination on Wall Street.
FRIDAY: 5pm-2am | BAR: 10pm-2am | Open All Hours for Private Events
Tuk Tuk Room: Nestled between the Globe and Slingapour's, the Tuk Tuk Room is an hip, inviting spot to meet for dinner and drinks. Tuk Tuk attracts a crowd evenings and especially Friday / Saturday nights.
BAR: 11am-2am
Bliss UltraLounge 14,000 avg. views per month
Bliss UltraLounge: Delivering superior service and entertainment including live musical acts, choreographed theatrical performances, fashion shows and themed private parties. Perhaps the highest end establishment of its sort in Orlando, Bliss is extremely popular Friday and Saturday nights with events throughout the week.
HOURS: 10pm-2am (Thurs-Sat)
Contact Us: Joe Hurst (cell) 321-331-5288
Damon Didier (cell) 813-477-2148
Bliss UltraLounge Advertising Info
Posted by ddidier in events Tuesday, 3 February 2009 00:23 No Comments
Bliss UltraLounge: Delivering superior service and entertainment including live musical acts, choreographed theatrical performances, comedy shows, fashion shows and themed private parties. A venue like none other in Orlando, Bliss offers twenty VIP tables and a second story azure tinted VIP lounge, where seven private balconies allow guests to engage in Bliss's diverse entertainment. This is Orlando's home of beautiful people, luscious libations, and unrivaled music.
Need to Know: It's true - Bliss is a high end club / bar / comedy club that caters to affluent professionals with disposable. Perhaps the highest end establishment of it's sort in Orlando, Bliss is extremely popular Friday and Saturday nights with private events throughout the week.
HOURS of Operation
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Thurs, Fri: |
10pm-2am |
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Sat: |
6pm-2am |