Posts Tagged ‘iphone’
People in UK Prefer Mobile Coupons for Wants Rather than Needs – MediaBuyerPlanner
Posted by ddidier in advertising Monday, 3 August 2009 11:18 No Comments
The advent of mobile phone marketing has brought a number of different promotions and offers to consumers. We employ an opt-in system allowing for further information or other types of
It seems that mobile users in the UK would rather get coupons for treats like cookies and chips rather than toilet paper.
Receiving coupons that you can redeem in store on your phone is much more convenient than clipping coupons and bringing them to the store with you. The overall goal is to drive traffic to your business, so why not do it in a cost effective manner such as mobile phones? more...
Apple iPhone upgraded software perfect for Digital Signage! by Graham Gallagher
Posted by ddidier in advertising Wednesday, 22 July 2009 11:27 No Comments
Apple has recently released the updated beta version of the iPhone software 3.1. This is going to be restricted to application developers only and not for the every day user.
Among the improvements is the Bluetooth integration with voice control and non-destructive video editing, this will come in useful when used in conjunction with digital signage solutions.
As many digital signage integrators are looking at different ways to get shopping to interact with the displays enriching the shoppers experience and improving brand awareness, now Apple can be at the forefront of technology whilst encouraging iPhone users to interact with the digital signs.
These are currently being used in the Westfield Shopping Mall in London, UK, were the "designer shopping mall" encourages customer interaction to improve their shopping experience.
There are some digital signage solutions that incorporate Bluetooth technology, these send an SMS message informing passing shoppers of the "special offers", whilst customers walk by, as well as keeping them up to date on current breaking news.
With the ever increasing demand from the users, the iPhone is a perfect tool that is as comfortable working in the office, or whilst chilling but it certainly is leading the way in technology.
About the Author
Graham is an expert in outdoor digital signage, he also owns Europe's leading manufacturer of LCD enclosures. As well as protective outdoor digital signage, Graham also supplies the worlds digital signage integrators with weatherproof TV enclosures.
Article provided by GoArticles.