Posts Tagged ‘dvr’
DVR Use to Hit 50% in Two Years, Ad Skipping to Rise to 18%: DVR Inst. – MediaBuyerPlanner
Posted by ddidier in advertising Tuesday, 7 July 2009 16:04 No Comments
DVR Use is Escalating
There are a number of trends happening with DVR's and their use. Recently the Supreme Court declined to hear the case against Cablevision and their use of DVR's at their stations - eliminating the use of DVR's in user's homes.
Now comes this article from MediaBuyerPlanner that talks about the rising use of DVR's and avoidance of commercials. It is a double - edged sword: while it is convenient to skip a commercial, it is that commercial that pays for our free television content. Read below for more on this emerging trend:
DVR Use to Hit 50% in Two Years, Ad Skipping to Rise to 18%: DVR Inst. - MediaBuyerPlanner
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