Posts Tagged ‘call to action’
Read while you pee! | MARKETING EXPOSED
Posted by ddidier in advertising, small-business Thursday, 30 July 2009 11:45 No Comments
Credit: Admit One
In this article from Marketing Exposed, the idea of restroom advertising is examined from the point of view of a female. It's interesting insight is a good indicator of the merits of out of home advertising.
A focus of the article is placement. This has been spoken of greatly and is of large concern to everyone in the digital signage space. Choosing bathrooms, as we have, has given us the ability to get right in the face of our viewers.
The end of the article gives some insight into the author's own experience - a very good idea of how to properly reach people and drive business. more...
Apple iPhone upgraded software perfect for Digital Signage! by Graham Gallagher
Posted by ddidier in advertising Wednesday, 22 July 2009 11:27 No Comments
Apple has recently released the updated beta version of the iPhone software 3.1. This is going to be restricted to application developers only and not for the every day user.
Among the improvements is the Bluetooth integration with voice control and non-destructive video editing, this will come in useful when used in conjunction with digital signage solutions.
As many digital signage integrators are looking at different ways to get shopping to interact with the displays enriching the shoppers experience and improving brand awareness, now Apple can be at the forefront of technology whilst encouraging iPhone users to interact with the digital signs.
These are currently being used in the Westfield Shopping Mall in London, UK, were the "designer shopping mall" encourages customer interaction to improve their shopping experience.
There are some digital signage solutions that incorporate Bluetooth technology, these send an SMS message informing passing shoppers of the "special offers", whilst customers walk by, as well as keeping them up to date on current breaking news.
With the ever increasing demand from the users, the iPhone is a perfect tool that is as comfortable working in the office, or whilst chilling but it certainly is leading the way in technology.
About the Author
Graham is an expert in outdoor digital signage, he also owns Europe's leading manufacturer of LCD enclosures. As well as protective outdoor digital signage, Graham also supplies the worlds digital signage integrators with weatherproof TV enclosures.
Article provided by GoArticles.
Grilled Chicken Most Successful KFC Launch Ever – MediaBuyerPlanner
Posted by ddidier in advertising Monday, 20 July 2009 16:36 No Comments
Grilled Chicken Most Successful KFC Launch Ever - MediaBuyerPlanner.
I was one of the many that stood in line for free grilled chicken at KFC. Fueled as much by the novelty of the promotion as the hope for free food, I was greeted like most with an unusually long line and ill-prepared kitchen staff. After waiting for 10 minutes my 3 friends and I jumped the line and went to a "non-grilled chicken" register and paid for KFC's normal menu items. KFC was successful in getting my friends and I to walk through their door when we otherwise would not have gone.
Since that encounter I have been back to KFC 3 times. Had it not been for the promotion, it might be another one of the countless fast food restaurants that I pass by daily.
What most people who wrote about the fiasco forget is that the people waiting for free chicken were probably not regular KFC customers. Sure, the new grilled chicken is enticing to the current customers as well, but what this promotion did was encourage many new people to try their food.
Oprah of all people endorsed the deal.
When there is talk about customers being angry and walking out, I believe by and far that those were not "customers" but rather people who wanted something for free. When the next deal comes along, they'll be back. These were people they hoped to gain, and yes they gained less than they might have if executed perfectly, but they were by no means losing their core following. If you've taken a class in economics you know there is no such thing as free...there is an opportunity cost involved and that cost was time.
I think by all counts, even before reading this article that this was successful and would make KFC memorable in customers' eyes again. I encourage you to read the link to realize the success of this campaign.
Chik-Fil-A’s Giveaways, Stunts Lead to Sales – Advertising Age – News
Posted by ddidier in advertising Wednesday, 15 July 2009 11:29 No Comments
Chik-Fil-A's Giveaways, Stunts Lead to Sales - Advertising Age - News.
Want to Boost Sales? Tell Consumers to Dress Like Cows
Chik-Fil-A's Giveaways, Stunts -- and Well-Played Grass-roots Strategy -- Succeed Without Big Marketing Budget
Whether its through grass-roots marketing or giving away meals to customers, those stunts by Chick-Fil-A, a growing fast-food chain known for its lightly breaded chicken sandwiches, appear to be paying dividends. It's all part of a back-to-basics strategy that's also heavy on word of mouth and community outreach and it has Chick-Fil-A posting gains even as competitors with bigger ad budgets struggle with how much food they can offer for a dollar.
The chain today reported that as of June, systemwide sales were up about 10% year to date, and same-store sales at malls and stand-alone locations were up 3%. The company also increased projected openings for 2009, by five restaurants, to a total of 80.
Appreciating cows
Tomorrow, the chain is holding its fifth-annual "Cow Appreciation Day" when it expects 132,000 people to show up at its 1,450 restaurants. Those dressed in full cow regalia get a free meal -- an entrée, choice of side and a drink -- but for those who can only pull off a cow-printed accessory will have to settle for an entree.
The event is part of a broader ad campaign that has been phenomenally popular for a fast-food chain that has yet to become a big-time advertiser. According to TNS Media Intelligence, Chick-Fil-A spent about $25.3 million in domestic measured media in 2008, but that represented a 47% increase over the $17.3 million media outlay in 2007.
The promotion itself was born of a desire to bolster the chain's 14-year-old "Eat Mor Chikin" campaign. (For the uninitiated, Chick-Fil-A's advertising features cows asking consumers to consume more fowl. Charmingly, the bovines can't spell. The campaign is from the Richards Group, the chain's agency of 16 years.)
And Chick-Fil-A has masterfully milked the cow for all it's worth. The chain creates cow plush toys that have become collector's items, with a high price on eBay of $15, and an annual cow calendar, which comes with coupons, for purchase at restaurants.
Chick-Fil-A is also known for its ability to stimulate grass-roots marketing responses. The chain routinely offers free food when it opens a new restaurant. And doors often open to a throng of devotees, some of whom have spent the previous night in the parking lot.
'The funnest' event
While tomorrow's event is not the chain's biggest marketing day, Steve Nedvidek, senior manager-marketing, said it is "the funnest." He noted that operators now hold parties in their restaurants to prepare for Cow Appreciation Day. Summer bible camps, families and daycare centers in many cities drop by to eat while working on their costumes.
And the promotion has grown since 2004, when some restaurants only served one "cow" customer. Now each restaurant may serve nearly 150. Last year, the chain doubled down on PR outreach and earned more than $1 million in measured media, including coverage on CBS's "Morning Show" and "ABC World New Tonight." Chick-Fil-A also focused its manpower on New York City, a relatively new market for the chain. It's continuing with that focus this year. (Part of that effort included feeding Ad Age's often ravenously hungry newsroom.)
Mr. Nedvidek said that the sagging economy could make this year's turnout even more robust than expected. He pointed out that Cow Appreciation Day was already an accepted holiday. "We just started leveraging it," he said.
The chain is planning another big giveaway on Labor Day. And this one has a lower bar. To promote the onset of the sporting season, anyone arriving at a Chick-Fil-A wearing any sports logo -- be it for a professional team or a pee-wee league -- will receive a free chicken sandwich.
click here for AdAge.com article
Mod City Scooters Video
Posted by ddidier in videos Thursday, 9 July 2009 10:15 No Comments
When we created this video we took everything we had done prior and threw it out the window. Working for about a month on this video we came up with a concept that melded a masculine blue look with the raw appearance of the scooter cut out. For the voice over we worked hard to synchronize it to the video. Overall I am extremely happy with the end result.