Posts Tagged ‘advertising’
Choosing an Email Marketing Provider
Posted by ddidier in advertising, small-business Friday, 15 January 2010 12:11 No Comments
Choosing an email marketing provider is a very relevant pursuit. I have had experience with a number of different email marketing solutions. From open source free solutions like Mail Press to paid services like iContact or Constant Contact, there is a huge market out there for email marketing services.
Do not get me wrong, many of the tools the paid services use are based off of previously open source solutions. The features of a paid service are sometimes only marginally better. Furthermore, extra services such as surveys, polls, etc. are thrown in to help make the paid services better.
This article gives you a nice matrix to evaluate the needs you have and the services that the vendors offer. A lot of time can be saved figuring out the right provider in advance rather than finding out the hard way later on.
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YouTube Goes After Local News, Attempts to Sign Newspaper, TV Partners – MediaBuyerPlanner
Posted by ddidier in advertising, videos Tuesday, 11 August 2009 11:02 No Comments
It seems as though YouTube is going after local video news much like Google has done with local print news. Where these two endavours deviate is that YouTube plans a revenue share with the participating news outlet. This makes me think that more news producers would be happy about such an arrangement, but it seems only about 200 of the nearly 25,000 news sources who were invited to participate actually have.
News is always branded with the originating source's watermark or brand in the corner. Seems like for the extra exposure one might get from being on the world's largest video sharing platform would outweigh the concern you would have about the viewer not being on your site to view it. I personally have never visited the video portion of the websites for my local news stations. This would give me a central location to find the news stories from any station within a 100 mile radius allowing me to choose those stories which appeal to me. I can create my own virtual news station - letting the content win, not the endless cliffhanging promos that the stations do making me wait till the end of the broadcast while consuming their commercials.
To me, it is important for local stations to embrace this new video service. The local broadcaster's "version 1" is not going to be perfect, but this will allow them to figure out how to re-purpose their news broadcasts for YouTube. Then, as their competition jumps on the new entrants have to go through the growing pains they have already endured. Right now only the early technology adopters are on YouTube News looking for stories. Develop your chops on them and then let your creation evolve into something that your mainstream customers can benefit from.
Seems like a no brainer to me. For the complete article, go for (more...)