This is a great article from the folks at Site Pro News.  It quickly goes over the 5 reasons why every small business should be embracing social media.

While a couple of the points are a bit common sense two strong points remain:  start with social media today - your competitors are and so you must start, too and the second strong point is that frequency is just as important as content.

You cannot start a campaign or marketing effort without a full commitment.  If you choose your social media campaign that way, you will fail.  Being consistent with you message and consistently communicating on the social media platforms is important to remain relevant.  more...