In this article from Marketing Exposed, the idea of restroom advertising is examined from the point of view of a female.  It's interesting insight is a good indicator of the merits of out of home advertising.

A focus of the article is placement.  This has been spoken of greatly and is of large concern to everyone in the digital signage space.  Choosing bathrooms, as we have, has given us the ability to get right in the face of our viewers.

The end of the article gives some insight into the author's own experience - a very good idea of how to properly reach people and drive business.  more...