Starbucks Dethrones Coke As Top Facebook Brand - MediaPost Publications.

By Mark Walsh

In this informative article about the success that Starbucks is having with it's Facebook page we learn their secrets to Facebook success.  This week they surged past Coke to have the highest number of fans on all of Facebook.

The formula is easy:  offer coupons.  By continuously engaging their customers, offering incentives to revisit and giving away freebies, Starbucks has been extremely successful in promoting to their fans.

Small businesses can learn a lot from Starbuck's example.  Creating a Facebook Fan Page is straightforward, but to generate buzz you have to continually update it and pay attention to it.  Your customers demand that you interact and you have to give them a reason to return.  Coupons are great, but so are contests that test your customers level of commitment.

Read on for more detail on Starbuck's achievement.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110369